Brand Assessment Analysis

SUNY Cortland is requesting sealed proposals from qualified research firms to conduct a comprehensive assessment of its existing brand to support student recruitment and institutional visibility. This project is not intended to create a new brand identity or messaging platform. Rather, SUNY Cortland seeks to evaluate the continued relevance, performance, and consistency of its current brand framework and identify areas where refinement or modernization may be beneficial. The primary objective is to evaluate the university’s brand performance and positioning to ensure alignment with institutional priorities, market expectations, and student decision-making trends. Prospective bidders should register with our online electronic bidding system (Red Dragon Sourcing via EUNA Solutions) at: https://cortland.ionwave.net/VendorRegistration/PreliminaryInfo.aspx. Registration is free. All bids must be submitted via the online electronic bidding system. If you have any questions regarding registration and viewing bid documents once registered, please contact the individuals identified in this advertisement. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%