REGION 5 MARKETING CAMPAIGN PROPOSAL-BAY ARENAC ISD

The Bay-Arenac Intermediate School District is seeking a marketing firm to design and execute a comprehensive marketing campaign for Region 5, which includes Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, and Saginaw counties. The campaign will focus on promoting healthy screen habits, early literacy development, and family engagement. The selected firm will be responsible for developing a cohesive campaign strategy, creating family-facing messaging, producing print and digital materials, and managing social media campaigns. The firm will also be required to provide monthly analytic reports and campaign summaries. Some key requirements for the campaign include: • Developing a visual identity and messaging framework for the campaign • Creating family-facing messaging that promotes balanced screen use and encourages screen-free routines • Producing a suite of print, digital, and social media assets that can be deployed regionally and customized locally • Establishing a content library that allows the campaign to remain recognizable while supporting multiple themes and audience segments • Incorporating strategies for storytelling, community engagement, and public awareness that elevate local voices and encourage family action The selected firm will be expected to have experience in managing statewide or regional public-awareness campaigns, reaching multilingual or historically underserved audiences, and ensuring ADA and Section 508 compliance for all digital materials.