Description
The University of Maryland is seeking a firm to provide support to undercapitalized entrepreneurs at varying stages of digital marketing readiness through tiered social media advertising services. The scope of work includes developing and implementing ad campaigns, creating landing pages, and providing email nurture sequences. The contract is expected to start in January 2026 and last for 12 months, with an option to renew for an additional 12 months. The university anticipates awarding contracts to three vendors.
Key aspects of the job include:
• Providing digital marketing services to undercapitalized entrepreneurs
• Developing and implementing ad campaigns
• Creating landing pages
• Providing email nurture sequences
• Managing ad spend and optimizing campaigns
• Providing monthly status updates and performance reports
The ideal vendor will have experience in digital marketing, social media advertising, and email marketing, and will be able to provide high-quality services to the university's clients.