College of Charleston Digital Advertising Recruitment Campaign 2021-2022

The College of Charleston is seeking a digital media partner to develop, execute, manage, and optimize a digital advertising campaign for student recruitment. The campaign will target specific geographic markets and will have a budget of $120,000. The contract was awarded to Birdsall Voss & Associates, Inc. for a period of one year, starting from July 26, 2021. • The contract includes media costs and management costs or mark-ups. • The vendor is required to have at least 5 years of digital marketing experience in higher education. • The contract has a total potential value of $120,000. • The College of Charleston reserves the right to protest the award of the contract.