Enhanced Marketing to Increase PreK Enrollment

This contract tasks Mariposa Consulting Group, LLC with designing and executing a digital‑focused marketing and enrollment campaign to boost Pre‑K enrollment in under‑filled, high‑need sites within the School District of Philadelphia. The work includes strategy development, creation of creative assets (graphics, copy, video), enrollment‑funnel analysis, data collection, impact reporting, and coordination across district offices, classrooms, and partner childcare agencies. The contract is funded through categorical grant monies for FY 26‑28 and is subject to funding availability. • Scope: Digital marketing strategy, asset production, enrollment analytics, and reporting for Pre‑K programs. • Budget: Up to $390,000 for the base period (1 Apr 2026 – 30 Oct 2027) with two optional one‑year extensions ($260,000 each). • Timeline: 19‑month base term plus potential extensions; performance begins 1 Apr 2026.