Digital Marketing and Prospect Student Generation

This contract is for digital marketing and prospect student generation services to attract students to the Creative Track of Masters at Florida International University's School of Journalism + Communication. The successful respondent will work with FIU to develop and implement digital marketing strategies, create engaging workshops, and implement content generation and social media marketing. The contract has an initial term of two years, with the option to renew for two additional one-year terms. The key objectives of the contract include increasing visibility and branding, creating engaging content, and implementing social media marketing to increase program visibility. Some key features of the program include: • Developing and implementing digital marketing strategies to increase visibility and branding for the Global Strategic Communications (GSC) Creative Track program • Creating engaging workshops for students to participate in, teaching and training students in content marketing, copywriting, and internet technologies • Implementing content generation to increase targeted search engine traffic and qualified leads • Implementing social media marketing to share targeted content via multiple mediums and formats The contract is expected to begin on the effective date, which is the last signature date, and the initial term is for two years. The contract has the option to renew for two additional one-year terms.