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  5. ›2025 DIGITAL ADVERTISING INFORMAL RFP (CJFS)

Awarded contract·Cuyahoga County·Ohio

2025 DIGITAL ADVERTISING INFORMAL RFP (CJFS)

$80kSingle Award
Contract source

Description

This informal competitive bid solicits a vendor to provide comprehensive digital advertising services for Cuyahoga County’s workforce programs throughout 2025. The scope includes delivering display and video ads, meeting a minimum of 260,000 impressions per month, ensuring top‑3 search‑engine placement for specified keywords with 80‑120 clicks per month, and supplying an online dashboard for performance tracking. The contract requires extensive insurance coverage and post‑award documentation such as workers’ compensation, insurance certificates, and W‑9 forms, with all creative assets remaining county property. The performance period runs the full calendar year, and bids were due by October 30 2024.

Attached files

Key dates

Bids closed
10/28/2024
Starts
1/1/2025
Ends
12/31/2025
Duration
1 year

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
5975

Contract value

$80,000

The solicitation does not disclose a contract value, so an estimate can be derived from the required impression and click metrics. Assuming a modest CPM (cost per thousand impressions) of $10, the baseline cost for 260,000 impressions per month is 260 × $10 = $2,600 monthly, or $31,200 annually. Adding video ad production, search‑engine marketing management, and dashboard development could increase the total by 50‑150 %, resulting in a ball‑park range of $45,000‑$80,000. Considering the county’s likely budgetary expectations for a full‑year digital campaign with performance guarantees, a reasonable midpoint estimate is roughly $80,000.

AI estimate from the award documents

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