Awarded vendors
- Parisleaf
Description
The RFP seeks a professional firm to develop a comprehensive branding and identity package for Wayne State University’s third $1 billion fundraising campaign. The scope includes discovery research, naming strategy, visual identity creation, narrative and messaging toolkits, and implementation consulting, with optional video‑production services. The vendor must deliver all deliverables by the end of September 2027, with the possibility of a one‑year extension. The contract is a fixed‑price, strategic‑source agreement awarded to Parisleaf after an open competition. Key elements include:
• Full‑service brand development (research, naming, visual design, messaging) for a large higher‑education fundraising effort.
• Mandatory compliance with university insurance, smoke‑free, and FOIA policies; required certifications and cost schedule.
• Timeline: proposals due Jan 30 2026, work to start by March 1 2026, and finish by Sep 30 2027 (optional extension to Sep 30 2028).