Awarded vendors
- Parisleaf
Description
Wayne State University issued a competitive solicitation for a creative‑strategic partner to develop a full brand identity for its third comprehensive fundraising campaign (goal $1 billion). The scope includes discovery research, naming strategy, brand platform creation, narrative/toolkit development, and implementation consulting, with optional video services. Proposals were due electronically on Jan 30, 2026; the award was announced Feb 13, 2026 to Parisleaf. The contract runs from Mar 1, 2026 to Sep 30, 2027, with a one‑year optional extension. Vendors must submit a detailed cost schedule, certifications, insurance, and comply with university policies.
• Scope: brand research, naming, visual identity, messaging toolkit, rollout advice, optional video production.
• Timeline: pre‑bid meeting Jan 20, 2026; bid deadline Jan 30, 2026; award Feb 13, 2026; performance Mar 1, 2026–Sep 30, 2027.
• Requirements: 25‑page proposal limit, Schedule A‑D certifications, insurance coverage, FOIA compliance, and optional extension pricing.