Primary Licensing Agent for The Citadel

The Citadel awarded a five‑year contract to Affinity Licensing LLC to serve as the college’s exclusive primary licensing agent. The vendor will manage all aspects of trademark and logo licensing, including brand‑integrity oversight, licensee registration and approval, royalty collection, reporting, and marketing support. Compensation is performance‑based: the vendor receives 80 % of gross royalties generated from licensed merchandise sold each year. The agreement does not prescribe a fixed dollar ceiling; value is tied directly to sales volume. • Acts as sole licensing intermediary for The Citadel’s trademarks, marks, and logos. • Provides a licensing‑management software platform with multi‑user access, royalty tracking, and brand‑guideline communication. • Receives 80 % of gross royalty revenues, making the contract revenue‑share rather than fixed‑price.