BC-RFP-24-016 Marketing & Consulting Service for Annual Winter Wonderland Event 12- Months with Two (2) One Year Renewal Options

This contract is for marketing and consulting services for the annual Winter Wonderland event in Bergen County, NJ. The vendor, SIGUR SOLUTIONS LLC, will provide a comprehensive marketing plan to increase attendance and engagement, including targeted messaging, digital marketing, and community partnerships. The contract has a term of 1 year, with the option to renew for an additional 2 years. The vendor will provide regular reports on campaign performance and will work closely with the county to ensure the success of the event. Some key features of the contract include: * A multi-channel marketing approach to reach a wider audience * Targeted messaging to appeal to different demographics * Digital marketing campaigns across social media and Google * Community partnerships to promote the event * Regular reporting on campaign performance to ensure transparency and accountability.