Description
Clayton State University is seeking a full-service marketing, branding, and public relations agency to partner with the university. The selected agency will help build the university's brand awareness and identify a voice and message for the university. The agency will provide services including market research, competitive analysis, and stakeholder-based strategic planning. The contract will have an initial term and four one-year options to renew. The university is looking for an agency with experience in providing similar services to higher education institutions.
• The agency should have a minimum of five years of experience in marketing and branding services.
• The agency should have experience in providing services to higher education institutions.
• The agency should be able to provide a comprehensive marketing strategy that includes market research, competitive analysis, and stakeholder-based strategic planning.
• The agency should be able to provide a detailed plan for building the university's brand awareness and identifying a voice and message for the university.
• The agency should be able to provide case studies of similar work that demonstrate their ability to provide effective marketing and branding services.