Public Relations Services-Domestic U.S. and Canada

Pinellas County is seeking a dedicated domestic public relations firm to generate publicity and shape a positive public perception of the St. Pete-Clearwater destination across the United States and Canada. The selected firm will develop creative concepts, secure high-impact earned coverage, and provide crisis communications management. The scope of work includes pitching story angles, managing reputation, and leveraging data-driven insights to maximize return on investment. Key responsibilities include developing targeted pitches, press releases, and social media strategies, as well as securing media member visits and arranging media appointments. The firm will also collaborate with Visit St. Pete-Clearwater's partner agencies to enhance and promote existing initiatives. • Develop and execute a public relations campaign to increase awareness of the destination • Secure no less than 12 media member or content creator visits each fiscal year • Arrange one-on-one media/content creator appointments for VisitSPC staff • Collaborate with VisitSPC's partner agencies to enhance and promote existing initiatives • Provide monthly and annual performance reports outlining actions taken and return on investment