Co-Enrollment Support

Texas State University is seeking competitive proposals to provide comprehensive student outreach and engagement services that will boost enrollment in its co‑enrollment programs for the Fall 2026 semester. The vendor will design, execute, and manage digital marketing campaigns across approved platforms, handle lead nurturing communications, and deliver performance reporting tied to actual student enrollments. Payment is structured on a “pay‑per‑enrolled‑student” basis with optional upfront implementation costs. The effort is initially six months, with a one‑year renewal option and a maximum term of five years. • Design and launch digital advertising (Facebook, Instagram, Snapchat, X, YouTube, Pinterest, LinkedIn, Google Display) – TikTok is prohibited. • Create enrollment‑focused messaging, lead‑capture workflows, and follow‑up communications (email, SMS, calls‑to‑action). • Provide ongoing KPI reporting (leads, conversion rates, enrolled students) and maintain FERPA‑compliant data‑security controls. • Submit a “no‑risk, pay‑for‑enrollment” pricing model plus any start‑up fees; comply with all required forms (Non‑Collusion Affidavit, HECVAT, VPAT, security & accessibility exhibits).