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  5. ›CREATIVE STRATEGY, BRANDING, MERCHANDISING, MEDIA…

City of Huntington Beach·California

CREATIVE STRATEGY, BRANDING, MERCHANDISING, MEDIA, COMMUNICATIONS, AND FILM INDUSTRY DEVELOPMENT SERVICES

Closes 4/27/2026$250k – $1MRequest for Proposal
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Description

The City of Huntington Beach is seeking a qualified creative‑services firm (or consortium) to develop and implement a comprehensive creative‑strategy, branding, merchandising, media, communications, and film‑industry development program for the municipality. The effort will create a “brand economy” that elevates the city’s image, drives revenue through merchandise and licensing, expands film‑production opportunities, and modernizes the city’s communications and event‑sponsorship platforms. The contract is a three‑year professional‑services agreement with a qualifications‑based selection process; proposals must be submitted electronically by the deadline and include technical approach, staffing, past performance, and cost information. The city requires compliance with WCAG 2.1 AA accessibility standards and specific insurance coverages. • Develop a full brand‑economy strategy, visual identity, messaging framework, and implementation plan. • Design and launch branded merchandise, licensing structures, and retail infrastructure. • Build film‑industry development systems, increase permitting efficiency, and foster production partnerships. • Provide media, communications, and public‑relations services, including digital content and event‑sponsorship coordination. • Deliver all digital deliverables meeting WCAG 2.1 AA accessibility and adhere to detailed insurance and indemnification requirements.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Shari Saraye(Procurement Contact)

[email protected]

(714) 374-1569

Key dates

Opened
4/13/2026
Questions due
4/17/2026
Closes
4/27/2026
Projected award
5/5/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541800
Solicitation №
2026-0427

Budget estimate

$250,000 – $1,000,000

No fixed contract value is disclosed. Comparable municipal branding and media‑strategy contracts for mid‑size cities typically range from $250,000 to $1,000,000 over a three‑year term, depending on scope breadth, staffing levels, and deliverable complexity. Assuming an hourly‑rate or fixed‑fee structure, the lower end would reflect a modest branding package, while the high end would cover full‑service brand‑economy development, merchandise rollout, and film‑industry program management.

AI estimate from the solicitation

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