Description
The Office of the State Fire Marshal is seeking a qualified graphic design firm to develop a visual identity system that reflects the unique character, responsibilities, and aspirations of the office. The selected contractor will create a professional, culturally informed, accessible, and enduring identity system that incorporates Native Hawaiian culture, history, values, traditions, and 'ike. The scope of work includes developing a core identity package, uniform credential package, recognition package, vehicle graphics package, outreach and events package, administrative package, presentation package, public education and community risk reduction package, and wildfire preparedness identity package. The contractor will also provide a comprehensive brand standards guide and ensure that all designed artwork and images are original and capable of being transferred and shared electronically.
• The contractor will develop a visual identity system that reflects the statewide nature of the Office of the State Fire Marshal.
• The contractor will ensure that the visual identity system respectfully incorporates Native Hawaiian culture, values, traditions, history, and 'ike.
• The contractor will provide a comprehensive brand standards guide that includes logo standards, seal standards, patch standards, challenge coin standards, vehicle graphics standards, outreach standards, signage standards, presentation standards, public education standards, typography standards, color standards, and approved applications.
• The contractor will ensure that all designed artwork and images are original and capable of being transferred and shared electronically.
• The contractor will provide a minimum of three distinct visual identity concepts and a final logo package.
• The contractor will ensure that all deliverables are completed on or before June 30, 2027, and an initial draft OSFM logo is submitted by August 31, 2026.