Description
Pierce College District is seeking a qualified vendor to design, execute, and manage a comprehensive digital advertising campaign aimed at student recruitment, enrollment, and retention for the upcoming academic year, plus provide on‑demand marketing support for individual programs as needs arise. The work includes strategic media planning, audience segmentation, creative trafficking, performance optimization, and detailed analytics reporting, all to be delivered on a fixed budget.
• Deliver a full‑year integrated digital marketing campaign (budget ≤ $30,000) covering strategic planning, audience targeting, ad creation, media buying, optimization, and reporting.
• Provide on‑demand, program‑specific digital marketing services (budget not‑to‑exceed $30,000) on a flexible, as‑needed basis throughout the fiscal year.
• All services must be performed FOB destination to Pierce College, with freight billed separately; the vendor must submit a single signed PDF quotation by the deadline and keep quoted prices valid through December 31 2026.