Sole Source Purchase for Marketing and Recruitment Plan Development

The State of New Mexico, through Eastern New Mexico University, is seeking to purchase marketing and recruitment plan development services. The purpose of this notice is to identify possible alternatives, but the university believes there is no competition for this purchase. The selected contractor will develop and refresh an undergraduate and graduate student annual marketing and recruitment plan, tailored to the university's unique needs. The plan will emphasize program quality, affordability, and workforce relevance. The contractor will work with campus partners to create an infrastructure for the plan's implementation. • The plan will include identifying undergraduate and graduate student enrollment targets • Developing recruitment action plans • Revising systems of outreach using new and existing contact strategies • Refining seamless system integration between recruitment and marketing support • Facilitating changes in organizational behavior necessary to achieve and sustain the university's online enrollment goals The university has chosen Encoura + RNL as the sole source for this purchase due to their extensive expertise in marketing and recruitment, as well as their in-depth knowledge of the university's recruiting efforts and systems.