Description
The City of Pomona is seeking proposals from qualified firms to design, develop, and implement a comprehensive, data-informed voter information campaign for the June 2026 election. The selected firm will be responsible for identifying and segmenting a citywide voter universe based on past turnout and demographic data, and for executing an outreach strategy that ensures accurate, equitable, and accessible dissemination of impartial election information to all eligible voters. The scope of services includes designing and executing a comprehensive voter information campaign, leveraging addressable and programmatic channels, and providing evaluation metrics to measure reach, comprehension, and equitable access across diverse demographic and linguistic communities.
* Key services include:
• In-person engagement: informational events, community meetings, and pop-up voter education booths
• Direct mail: nonpartisan mailers summarizing ballot measures in clear, accessible language and design
• Digital outreach: Social media advertising and promoted content designed to increase awareness of ballot measures
• Mobile communication: targeted SMS/MMS voter outreach
• Streaming and Digital Video (OTT): Targeted informational ads delivered via over-the-top and connected television platforms
The City reserves the right to change the Schedule of Events without prior notice or responsibility to Proposer.