MARKETING AND ADVERTISING FOR NEW YORK STATE COUNTY AND LOCAL FAIRS

The purpose of this RFP is to design and implement a marketing and advertising campaign to promote the over 50 annual county and local fairs for the promotion of agriculture and domestic arts operating throughout New York State. The respondent should be prepared to execute all elements of a highly impactful, fastpacedproject as the fair season window is short and timely implementation is critical.Any questions concerning this RFP must be received by 3:00 p.m. (local time) on January 9,2026. Questions must be submitted in writing via email to John Ross at [email protected] Proposals must be received by the Department’s Division of Fiscal Management by 3:00 p.m.local time on January 30, 2026.Mail or hand-deliver your proposal, in one sealed envelope or package addressed to:NYS Department of Agriculture and MarketsDivision of Fiscal Management10B Airline DriveAlbany, NY 12235ATTN: John Ross (RFP0382) Business enterprises awarded an identical or substantially similar procurement contract within the past five years: ABC Creative Dixon Schwabl Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00%