Impaired Driving Reduction Ride Share Project

The City of Madison is seeking a qualified vendor to design, implement, and manage a ride‑share service aimed at reducing impaired driving incidents within the community. The initiative will focus on providing safe, affordable transportation options for individuals who might otherwise drive under the influence, targeting a broad demographic that includes students, workers, and seniors. The scope includes program planning, vehicle procurement or partnership coordination, driver recruitment and training, technology platform development, marketing, and ongoing operational oversight. • Develop a comprehensive ride‑share program plan aligned with public safety goals. • Provide or coordinate a fleet of vehicles and qualified drivers, ensuring accessibility and compliance with local regulations. • Deploy a user‑friendly booking platform (mobile app/website) and conduct outreach to promote usage among high‑risk groups. • Monitor performance metrics, report on reductions in impaired‑driving incidents, and manage day‑to‑day operations.