FY26, Public Education & Marketing Services for CWC

The State of Colorado, Department of Natural Resources, is seeking a contractor to provide public education and marketing services for the Colorado Wildlife Council (CWC). The contractor will design, produce, and manage a comprehensive media-based public information program to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing. The contract will be for a period of five years, with a budget of $2,500,000. The contractor will be responsible for providing content and supporting justification for their proposed marketing strategy, writing marketing, communication, and media plans, buying and negotiating media for a campaign, producing advertising materials, and managing social media and website content. Key tasks and deliverables include: • Developing a long-term strategic marketing plan and annual media plan and budget • Creating and producing media content, including television, digital, and social media advertising • Managing and coordinating media placements and buys • Providing monthly reporting and analysis of campaign outcomes • Attending and presenting at CWC meetings and other events as required The contractor will be selected based on their experience, qualifications, and proposed approach to providing public education and marketing services to the CWC.