Communications and Marketing Audit

The Des Moines Independent Community School District is seeking a qualified firm to provide communications, marketing, and evaluation services. The selected firm will be responsible for conducting a communications audit, developing a 3-5 year communications and marketing plan, and providing implementation support. The firm should have experience in strategic communications planning, multilingual outreach, marketing, internal/external communication strategy, digital engagement, and organizational evaluation. The goal of this work is to produce clear, actionable tools and priorities for immediate implementation, and recommendations for strategic investments to build family and staff engagement and student enrollment. Some key aspects of the job include: • Conducting a communications audit and providing recommendations for improvement • Developing a 3-5 year communications and marketing plan • Providing implementation support for marketing and communications campaigns • Conducting a website redesign and social media modernization • Ensuring accessibility compliance and providing recommendations for improvement • Developing a multilingual strategy and providing recommendations for internal communications staffing