GOOGLE ANALYTICS IMPLEMENTATION IFB

The Contractor must be an authorized reseller partner for the implementation and renewal of Google Analytics 4 360 products (GA4 360). Contractor is an authorized reseller of the shared digital service (the “Google Marketing Platform Services”) provided by Google, LLC (“Google”) and will provide the Services according to the terms of this Contract. Each party hereby represents and warrants that it has all necessary rights and authority (i) to enter into the Contract; and (ii) to perform its obligations hereunder. The procurement scope of work is outlined in the IFB solicitation document attached to this advertisement announcement. Procurement background: ITS needs to implement Google Analytics 360 in order to track and assess NYS websites performance and accessibility, which is critical to meet the website and digital media accessibility goals and requirements of the State. New York State's "Voice of the Customer" (VoC) digital accessibility initiative is a cornerstone of the broader New York Experience (NYX) strategy, which seeks to transform public services into inclusive, user-friendly digital experiences. A critical component of VoC is the implementation of Google Analytics 360 plug-in for government, which provides robust data insights into user behavior, helping agencies tailor services to the real-time needs and barriers faced by constituents—including those with disabilities. This initiative emphasizes collecting and analyzing public feedback to inform design and delivery of digital services that reflect the diversity of all New Yorkers. This effort ensures compliance with NYS Policy NYS-P08-005, which sets minimum accessibility requirements for all state-operated websites and applications, by prioritizing accessibility, transparency, and usability. The IFB Schedule of Events is listed in the table below, including the bid response due date. Key Event Date/Time IFB Publication Date June 8, 2026 Due Date for Bidder Inquiries June 22, 2026, by 2:30 PM EST ITS Response to Bidder Inquiries Date July 6, 2026 Bid Response Submission Due Date July 20, 2026, by 2:30 PM EST Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%