Description
The Community College of Aurora (CCA) is seeking a vendor to provide a full-service digital media campaign to support student enrollment growth and brand visibility. The selected vendor will provide a comprehensive digital media solution, including strategy, execution, data capture, targeting, and reporting. The campaign will include display retargeting, web ID and address capture, addressable display advertising, programmatic video, and AEO (Answer Engine Optimization) audit. The vendor must have experience in higher education, preferably community colleges, and must be able to provide measurable outcomes, transparent reporting, and align media efforts with institutional enrollment goals. Key requirements include:
• Demonstrated experience executing digital media campaigns, preferably within higher education or community college environments
• Proven ability to implement and manage pixel placement and tracking, device ID capture and retargeting, and addressable geofencing and programmatic advertising
• Capability to capture and deliver anonymized audience data, including website visitor identification and physical address matching
• Ability to provide detailed reporting and performance analytics, including conversion tracking
• Compliance with all State of Colorado accessibility standards (WCAG 2.2 AA or most current version)
The contract is anticipated to begin on July 1, 2026, and end on June 30, 2027, with the option to renew for up to four additional one-year periods.