ITN 2025-07DCSA Social Media Marketing for UCF RESTORES *Addendum I *Intent to Award

The University of Central Florida (UCF) is seeking a supplier to provide social media marketing services for UCF RESTORES, a nationally recognized leader in evidence-based trauma treatment and mental health training. The selected supplier will be responsible for delivering strategic digital storytelling and impactful marketing assets to expand UCF RESTORES' online reach and strengthen its reputation on key digital platforms. The scope of work includes account management, social media management, and marketing and graphic design support. • The supplier will propose and implement a social media strategy to elevate the exposure of UCF RESTORES to identified audiences via various social media channels. • The supplier will generate measurable increases in social media coverage of UCF RESTORES' expanding programs. • The supplier will work in conjunction with the Public Relations Firm to promote treatment programs, faculty, and research at UCF RESTORES. • The supplier will perform annual comprehensive social media audits and produce recommended updates and changes. • The supplier will plan and maintain UCF RESTORES' social media calendar, including identification of key industry awareness dates and internal/organizational milestones. • The supplier will produce consistent, engaging content across all social media platforms. • The supplier will develop recommendations for social media community engagement and related implementation. • The supplier will review, utilize, and update existing branded visual assets and video materials for use on social media and the web. • The supplier will develop graphic design and other digital visual materials for marketing promotion across UCF RESTORES' website and social media channels. • The supplier will provide miscellaneous support for a variety of as-needed project areas, such as special events, legislative communications, and donor and stakeholder relations.