South Korean Marketing and Trade Representative

The Florida Department of Citrus is seeking a company to manage its trade representation and promotional programs in South Korea for Florida Grapefruit, Florida Grapefruit Juice, and Florida Orange Juice. The selected company will be responsible for managing and measuring all aspects of the approved marketing and trade program in South Korea, including market research, marketing, public relations, advertising, and acting as the department's representative in South Korea. The company should have expertise and experience in planning, managing, executing, and measuring promotional activities targeting consumers, media, and the trade. Some key responsibilities include: • Managing annual budget as allocated by FDOC • Strategic planning • Expanding distribution and consumption of Florida citrus products • Development, management, and measurement of day-to-day business • Managing third-party vendors as approved by FDOC • Representing the Florida Citrus industry to South Korean consumers, media, and the trade • Submitting monthly and end-of-season reports The department is looking for a company that can work as part of a team to expand the market for Florida citrus products in South Korea.