CampusESP Parent/Family Member Engagement Solution Platform

The Mississippi State University is seeking to purchase a parent/family member engagement solution platform from CampusESP. The platform includes a portal experience, personalized and automated e-newsletters, and emails for parents of prospective and currently enrolled students. The university believes that effective communication with parents contributes to overall enrollment and student success. * The platform provides weekly content curation services and CRM integration with Slate. * The university has identified other companies offering parent engagement solutions, but CampusESP appears to be the only commercially available platform that offers the required features. * The estimated cost of the platform is $62,146, which includes day-to-day management of curated portal content. * The university has conducted an online and AI search to determine that CampusESP is the only source that can provide the required services.