HA0 - BRAND MARKETING CAMPAIGN (CBE, SBE VENDORS ONLY)

This solicitation seeks a qualified vendor to develop and execute a comprehensive brand marketing campaign for the District of Columbia Department of Parks and Recreation. The effort is limited to Certified Business Enterprises (CBE) and Small Business Enterprises (SBE) vendors. The contractor will be responsible for creating a strategic marketing plan, producing creative assets, managing media placement, and measuring campaign effectiveness. The goal is to enhance public awareness and engagement with park and recreation services across the district. • Develop a full‑service brand strategy and messaging framework. • Design and produce creative collateral (digital, print, social media). • Plan, purchase, and monitor media placements to reach target audiences. • Provide metrics and reporting on campaign performance. • Ensure compliance with CBE/SBE set‑aside requirements.