Description
The Office of Hawaiian Affairs is seeking a qualified firm to develop a statewide marketing campaign and companion marketing materials, as well as provide media buying services to increase loan disbursements for the Native Hawaiian Revolving Loan Fund program. The selected firm will be responsible for creating a comprehensive marketing strategy, producing marketing materials, and purchasing media to reach the target audience. The contract will be awarded based on the best value to the OHA, considering factors such as experience, service delivery, personnel, financial capacity, and price.
• The marketing campaign should target Native Hawaiian communities and promote the loan program's benefits.
• The selected firm will be required to provide regular progress reports and meet with OHA staff to discuss the campaign's effectiveness.
• The contract will be for a period of time to be determined, with the option for renewal or extension.
• The OHA reserves the right to amend or cancel the RFP at any time.