Fractional Chief Marketing Officer (CMO) Professional Services

East Carolina University (ECU) is seeking a qualified firm or independent professional to serve as a Fractional Chief Marketing Officer (CMO) for approximately 20 hours per week over a six‑month term. The Fractional CMO will act as an embedded senior marketing leader, providing executive leadership, assessment of current marketing operations, development and execution of enrollment and enterprise marketing strategies, governance, analytics, technology utilization, and performance accountability. The role is hands‑on, not merely advisory, and requires coordination with internal and external partners to drive measurable improvements in enrollment marketing, market differentiation, and return on marketing investment. The contract may be renewed up to four additional three‑month terms at ECU’s discretion. • 20 hrs/week embedded senior marketing executive for 6 months (potential extensions) • Lead enrollment marketing, demand generation, and enterprise marketing strategy • Assess and improve marketing organization, processes, technology, and governance • Deliver measurable outcomes: KPI frameworks, dashboards, campaign optimization, and knowledge transfer • Required public higher‑education experience and commercial go‑to‑market expertise • Fixed‑fee or hourly pricing; vendor must be a North Carolina‑registered vendor in good standing.