Description
Longwood University seeks a qualified media‑consultancy firm to provide comprehensive media‑relations, thought‑leadership development, and crisis‑communication services for a one‑year period. The contractor will conduct an on‑site kickoff, develop story‑identification charts, create strategic media plans, execute ongoing media pitching, monitor and amplify social‑media coverage, deliver segmented media‑training sessions, and stand‑by for hourly crisis‑communication support. The contract includes a fixed monthly retainer plus optional training fees and hourly crisis rates.
• Monthly retainer $7,000 for 12 months (≈ $84k total)
• Optional media‑training at $3,500 per day and crisis‑consulting billed $200‑$350 per hour
• Deliverables: strategic plan, story‑charts, platform documents, press materials, training sessions, weekly/bi‑weekly status calls, progress reports, and crisis response deliverables
• Required qualifications: higher‑education media experience, proven placement in national outlets, small‑business certification (DSBSD), e‑VA registration, SCC ID, and E‑Verify compliance.