Description
The City of Utica is seeking a qualified graphic designer, design firm, or agency to create a new logo and branding suite for Utica Harbor Point. The scope of work includes designing a logo, creating marketing materials, and developing a new entranceway sign. The designer will work under the direction of city staff to make recommendations to the Utica Harbor Point Local Development Corporation. The project aims to establish a modern, lively place to live, work, shop, and recreate on the waterfront, while honoring the past and creating a vibrant future. Key deliverables include:
• A new logo and word mark for Utica Harbor Point
• A suite of marketing graphics for online platforms, social media, and print materials
• A new entranceway sign at the entrance to the Harbor on North Genesee Street
• Brand guidelines, including logo, color, and type