Advertising and Signage Consulting Services

The City of Long Beach is seeking a single prime consultant to provide a range of services for the potential establishment of an advertising district/program through strategizing City-owned properties. The consultant will lead a team of consultants and/or sub-consultants to provide services including architectural design, community outreach and engagement, revenue estimation and optimization, negotiation, and land use and entitlement tasks and strategies. The goal of the project is to enhance the built environment and deliver advertising that is visually attractive, tasteful, engaging, effective, and financially productive. The consultant will be expected to produce context-sensitive solutions that support Citywide economic development and planning goals. • The City is looking for a consultant to help establish an advertising district/program on City-owned properties. • The consultant will provide a range of services including architectural design, community outreach, and revenue estimation. • The goal of the project is to enhance the built environment and deliver advertising that is visually attractive and financially productive. • The consultant will be expected to produce context-sensitive solutions that support Citywide economic development and planning goals. • The project will involve strategizing City-owned properties for advertising, including buildings, lands, and rights-of-way. • The consultant will need to navigate the City's policy and legal frameworks to ensure the project's successful execution.