Description
Massachusetts Bay Community College is seeking a marketing services provider to develop and execute a marketing strategy for the college. The successful bidder will be responsible for market analysis, advertising strategy development, advertisement development and production, and reporting. The college anticipates an annual advertising budget of approximately $500,000. The contract will be awarded to the vendor who offers the best combination of price, capability, and service options.
Key aspects of the job include:
• Market analysis and development of a marketing strategy
• Advertising strategy development and execution
• Development and production of marketing assets such as videos, digital ads, and audio spots
• Management of digital ad spend and placement
• Integration with the college's CRM system
• Reporting and analysis to drive budget decisions and future campaign tactics