Description
The State of Missouri is seeking a contractor to provide a comprehensive statewide cannabis prevention and education media campaign. The campaign should provide medically and scientifically accurate information about the health and safety risks associated with cannabis use, promote safe and responsible use, and address co-use of cannabis and tobacco products. The contractor will be responsible for developing, implementing, and evaluating the campaign. The contract period is from the effective date of the contract to May 31, 2027.
Key aspects of the job include:
• Developing a research-based cannabis prevention and education media campaign
• Providing evidence-based messaging strategies and messages tailored for youth and adult populations
• Implementing a tiered approach to address various aspects of cannabis use and legalization
• Evaluating the campaign's effectiveness
• Ensuring compliance with state laws and regulations