Nevada Department of Motor Vehicles Advertising

The State of Nevada, Department of Motor Vehicles, is soliciting proposals for an integrated marketing and media buying contract. The contract will include the development of marketing strategies, media, and materials for two NDMV advertising campaigns. The campaigns aim to educate Nevada residents about NDMV services and encourage public participation in the Smoking Vehicle Observation Report program. The contract is expected to start on July 1, 2023, and will run for four years, with an option to renew for an additional two years. The budget for the campaigns is $371,276 per year. The successful vendor will be responsible for developing advertising creative messages, media, and materials, as well as purchasing spots, ad space, and online ads. Key aspects of the job include: • Developing integrated marketing communication strategies and tactics • Creating advertising creative messages, media, and materials • Purchasing spots, ad space, and online ads • Tracking the success of the campaigns • Providing campaign progress reports • Developing foreign language materials for the Public Education campaign • Assisting in the consistency and evolution of the NDMV brand identity