Description
The University of Maryland Global Campus (UMGC) is seeking a vendor to provide digital advertising services to increase awareness of UMGC among veteran and military-affiliated populations online, with the goal of increasing student enrollment growth. The selected vendor will be required to provide a range of services, including digital campaign services, account management, and data security. The vendor will need to have experience in digital marketing, particularly in targeting veteran and military-affiliated populations. Some key services include:
• Native content services via social media channels
• Podcast advertising on targeted podcast stations
• Digital advertising AI-enabled SEO management services
• Cross-device targeted display ads
• Targeted OTT video and streaming services
• AI-enabled SEO management
• Quarterly meetings to discuss performance of the campaign
The contract will be for an initial term of one year, with the option for renewal for up to three additional years. The cumulative value of all services performed under the contract shall not exceed $1,000,000.
Attached files
Contact
Eric Pfister(Director, Procurement)