Strategic Marketing Services for Homebuyer Programs

The Iowa Finance Authority (IFA) is seeking a vendor to plan and execute a paid digital campaign targeting potential Iowa homebuyers. The goal of the campaign is to drive measurable growth in single-family loan production, demonstrating a clear return on investment directly from marketing efforts to closed loans. The selected partner will be responsible for developing compelling ad creative featuring user-generated content from actual IFA homeowners across digital platforms and leveraging third-party data to precisely reach Iowans most likely to purchase a home. • The campaign must align with IFA's strategy of tracking leads through the marketing funnel and reporting on loan conversions. • The campaign should level up creative graphics and storytelling, building on IFA's nationally recognized work, refining the approach, sharpening audience targeting, optimizing acquisition costs, and ultimately taking results to the next level. • The vendor will be expected to work collaboratively with the selected vendor for the Digital Homebuyer Lead Platform & Marketing Automation RFP. • The contract term will begin on February 6, 2026, and end on June 30, 2027, with the possibility of up to three one-year extensions.