SJSU ATHLETICS MEDIA

The awardee will provide end‑to‑end media services for San José State University’s Marketing and Communications (UMC) and the Department of Athletics. This includes developing a media strategy, planning media schedules, buying and placing media inventory, continuously monitoring and optimizing campaign performance, delivering analytic reports, and offering related consulting throughout the campaign lifecycle. The effort supports university‑wide brand‑awareness initiatives, athletics outreach, community engagement, and targeted Spanish‑language audiences across the Bay Area. • Media strategy, planning, buying, placement, and optimization for multi‑channel campaigns • Ongoing performance monitoring, analytics, and reporting to measure brand‑awareness impact • Consulting services coordinated with university stakeholders for both academic and athletic marketing objectives • Target audiences include prospective students/parents, alumni/donors, Bay Area community, and Spanish‑language viewers