Description
Shawnee State University seeks a qualified vendor to develop and execute a comprehensive athletics marketing program for the 2026‑27 academic year. The effort includes creating a new athletics brand strategy, producing multimedia storytelling assets, building fan‑engagement programs, targeting high‑school coaches and athletes, managing media relations and advertising, and delivering ongoing analytics and reporting. The work must cover specific counties across Ohio, Kentucky, and West Virginia and align with university branding while distinguishing the athletics identity. The contract runs from March 1 2026 to December 30 2026, with potential renewal.
• Conduct brand audit and develop positioning, messaging, and narrative for a new conference.
• Produce video, print, digital, and social content; design fan‑experience initiatives, loyalty programs, and merchandising plans.
• Create high‑impact outreach to high‑school coaches/athletes and execute PR, media training, and advertising across traditional and digital channels.
• Provide baseline metrics, KPIs, and regular performance reporting throughout the contract period.