CLEMIS Marketing RFP

The County of Oakland is seeking a marketing services provider to support the rebranding of its Courts and Law Enforcement Management Information System (CLEMIS). The selected vendor will be responsible for developing a comprehensive marketing strategy, creating a new brand identity, and designing and launching a new website. The scope of work includes six distinct project phases, with the first five phases being delivered on a fixed-fee basis and the sixth phase being delivered on a time-and-materials basis. The vendor will be required to provide ongoing marketing execution and support services. Key aspects of the project include: • Organizational assessment and research • Naming and brand identity development • Marketing strategy development • Website strategy and design • Website development and implementation • Marketing execution and ongoing support The County is looking for a vendor with experience in branding and marketing strategy, WordPress development, and HubSpot integration. The vendor should be able to demonstrate a clear understanding of the County's transition from a regional to a national presence and the associated branding requirements.