Description
The Texas Historical Commission (THC) seeks a vendor to provide an integrated digital media placement and traveler‑intelligence data solution to promote statewide heritage tourism and enable audience targeting. The contract covers digital advertising across Google Display, Paid Search, programmatic retargeting, a custom content plan on TourTexas.com, and access to the Datafy analytics dashboard. The solution must link ad exposure to physical visitation metrics for historic sites, delivering measurable insights on visitor origin, spending, traffic, and length‑of‑stay. The award value is approximately $81,000, with services required to be fully operational by August 31 2027. Bidders must submit a single PDF bid by September 28 2026, 2 PM CST.
• Digital advertising flights (Google Display, Paid Search, programmatic retargeting)
• Native content placement on TourTexas.com
• Datafy Essential Analytics dashboard integration
• Reporting on visitation attribution, visitor origin, spend, and length‑of‑stay
• One‑year performance and uptime warranty
• Minimum 25 years relevant experience; preference for tourism/travel marketing expertise.