Joint Marketing Program: Digital Marketing Services

The Ohio Department of Development, Office of TourismOhio, is seeking a digital marketing vendor to manage and execute Google paid search and paid Meta advertising campaigns for the tourism industry partners that participate in its Joint Marketing Program. The program provides tourism industry partners with access to professional media experts and vetted advertising channels that deliver data-driven results to help create awareness and grow visitation to destinations and attractions throughout Ohio. The selected contractor will be responsible for program management and execution, customer service, audience targeting, campaign strategy, planning, buying, and optimization, budget efficiency, and campaign analytics. The contractor will also provide educational opportunities for partners to learn about how to leverage Google paid search and paid Meta to meet their business objectives. • Key responsibilities include: • Program management and execution • Customer service • Audience targeting • Campaign strategy, planning, buying, and optimization • Budget efficiency • Campaign analytics • Educational opportunities The contract term will be from the effective date stated in the contract through 06/30/2027, with the option for the state to renew the contract for a period of one month, and any further renewals will be by mutual agreement between the contractor and the state.