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State University of New York (SUNY)·New York

Enrollment Marketing Services

Closes 10/7/2026$150k – $350kRequest for ProposalLogin required
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Description

The State University of New York at Fredonia (“SUNY Fredonia”) is soliciting proposals for comprehensive student search, recruitment, and enrollment services designed to expand the University’s prospective student pipeline, increase qualified inquiries and applications, and improve enrollment yield. All Questions and Requests for Clarifications should be sent to [email protected] and are due by 10/01/2026 @ 4:00PM. Responses will be provided by COB on 10/05/2026. SUNY Fredonia will receive proposals until 3:00 PM local time on October 9, 2026.Proposal should be mailed to: SUNY Fredonia, Office of University Services, 280 Central Avenue, Fredonia, NY 14063. This procurement is subject to NYS Finance Law (“SFL”) §§139 –j & –k, also known as theProcurement Lobbying Act; therefore, vendors are cautioned that the only permissible contact for this procurement is the individual(s) listed in this advertisement. The restricted period for this procurement is defined as the earliest notice of intent to solicit offers through final award and approval of the Contract. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.90% WBE Goal: 14.10%

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Gretchen Fronczak(Director of Procurement & University Services)

[email protected]

(716) 673-3257

Key dates

Opened
9/16/2026
Questions due
10/1/2026
Closes
10/7/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Consulting Services
NAICS
541613
Solicitation №
RFP # PROC2026-02

Budget estimate

$150,000 – $350,000

The solicitation does not disclose a budget. Based on typical university enrollment marketing contracts of comparable scope (full‑service campaign development, media buying, analytics, and consulting) for a one‑year period, a reasonable estimate ranges from $150,000 for a modest media spend and limited consulting to $350,000 for a comprehensive, high‑budget multi‑channel effort with extensive analytics and optional extensions. Factors influencing the final amount include media buying costs, the breadth of target audiences, and the level of strategic consulting required.

AI estimate from the solicitation

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