Integrated Agency/Agencies of Record

The State of Nevada, Department of Tourism and Cultural Affairs, is seeking proposals from qualified vendors to provide services as its Integrated Marketing Agency or Agencies of Record. The selected vendor(s) will be responsible for providing strategic direction, creative ideation, production, and program management for the Division's integrated marketing efforts. The scope of work includes Brand Strategy and Creative Development, Media Buying, and Public Relations/External Communications. The vendor(s) will work closely with the Division's staff to execute successful integrated marketing campaigns to increase revenue to the State through tourism-related activities. • The contract term is expected to be for two years, subject to Board of Examiners approval, with the possibility of a two-year extension. • The contract start date is estimated to be July 1, 2022. • The vendor(s) will be responsible for conducting weekly account calls/meetings with the Division staff and monthly top-level strategic calls/meetings with agency account supervisor. • The vendor(s) will be required to provide a strategic direction and program execution for the Division within the areas of Brand Strategy and Creative Development, Media Buying, and Public Relations/External Communications.