Marketing and Advertising Services for MSP OHSP

The State of Michigan is seeking a marketing and advertising services provider for the Michigan State Police (MSP) – Office of Highway Safety Planning (OHSP). The selected provider will be responsible for developing and implementing marketing and advertising campaigns to promote highway safety and reduce traffic crashes. The provider will be expected to have experience in creating effective marketing and advertising strategies, as well as expertise in media planning, research, and creative concept development. Some key aspects of the job include: • Developing a comprehensive marketing and advertising plan to achieve the OHSP's goals and objectives • Creating effective marketing and advertising campaigns to promote highway safety and reduce traffic crashes • Providing media planning and buying services to ensure maximum reach and impact of the marketing and advertising campaigns • Conducting research and analysis to measure the effectiveness of the marketing and advertising campaigns • Developing and implementing creative concepts and materials to support the marketing and advertising campaigns • Collaborating with the OHSP and other stakeholders to ensure that the marketing and advertising campaigns align with their goals and objectives The State is looking for a provider that can demonstrate a strong understanding of the OHSP's goals and objectives, as well as the ability to develop and implement effective marketing and advertising campaigns to achieve those goals.