Strategic Brand Repositioning & Healthy Aging Initiative Services

The Senior Resource Association is seeking a qualified firm to provide strategic branding, communications, and creative services for a comprehensive organizational repositioning initiative. The selected firm will assist in transitioning from program-specific marketing to a unified corporate brand centered on a Healthy Aging Initiative. The scope of work includes developing a unified corporate brand and providing marketing services to support the initiative. Key considerations for the proposal include the firm's experience in branding and marketing, their understanding of the Healthy Aging Initiative, and their ability to provide creative and effective marketing solutions. Some key points to consider are: • The firm's experience in strategic branding and communications • The firm's understanding of the Healthy Aging Initiative and its goals • The firm's ability to provide creative and effective marketing solutions • The firm's experience in working with non-profit organizations • The firm's ability to meet the deadlines and requirements of the project