Description
The Department of Health and Senior Services is seeking a vendor to provide a comprehensive statewide cannabis prevention and education media campaign. The campaign should include a youth-tailored campaign and an adult-focused campaign, both aimed at educating Missourians about the risks and benefits of cannabis use. The vendor should have experience in behavior change marketing, health communication, and large-scale social marketing campaigns. The contract period is from the effective date of the contract to May 31, 2027.
• The campaign should provide medically and scientifically accurate information about the health and safety risks associated with cannabis use.
• The campaign should promote safe, legal, and responsible cannabis use among adults.
• The campaign should prevent and reduce cannabis use among youth under 21.
• The vendor should have experience in conducting evaluations and formative research to inform content development.
• The vendor should have a team with expertise in communications, data analysis, and brand management.