Street Right of Way Out of Home Advertising Program

The City of Vancouver is seeking expressions of interest from qualified organizations to design, install, operate, and maintain vehicular-oriented billboard advertising on Street Rights of Way. The City aims to generate non-tax revenue through strategic revenue-sharing partnerships while ensuring compliance with the Public Realm Advertising Framework and Sign Bylaw No. 11879. Key aspects of the project include: • Location: Proposed sites should meet parameters such as safety, display type and technology, format and size, public realm and context, and compatibility. • Revenue Model: The City seeks to maximize overall revenue share while limiting the number of installations. • Partnership: The City is looking to partner with organizations with experience and excellence in out of home advertising operations.